Follow 10 Steps To Successful Social Intelligence Measurement

The speed, size, and complexity of social media data trap most companies into chasing yesterday's online buzz while seldom proactively analyzing its content. Because social data generates rich qualitative and quantitative insights essential for success in the age of the customer, B2C marketing teams must get out in front of it by building proactive and coordinated measurement practices. This report lays out the sequential steps toward successful social intelligence measurement to make it meaningful to the business. This report was originally published on October 7, 2014; Forrester reviews and updates it periodically for continued relevance and accuracy and to add new examples.