Report

Forrester's Moments Index

Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio

October 17th, 2019
With contributors:
Martin Gill, James McQuivey, PhD, Gina Bhawalkar, Andrew Hogan, Adrian Chapman, Erin Sellers, Rachel Birrell

Summary

Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and maintaining digital experiences in an increasingly complex environment of connected devices, platforms, and channels. Forrester's Moments Index uses a mathematical model to help digital business professionals prioritize what services to build and in what interaction mode.

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