Forecast Report

Forrester Ad Technology (Data Management Platforms) Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet

April 12th, 2016
JA
Jennifer Adams Manager, Principal Consultant

Summary

Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to grow at a 43% compound annual growth rate (CAGR) from 2015 to 2021. This forecast focuses on DMPs that support the programmatic advertising ecosystem; platform vendors include Adobe, IgnitionOne, Google, Krux, Lotame, Neustar, Oracle, and Wunderman (KBM Group). The forecast breaks out US DMP growth by deployment model, enterprise/SMB, and 10 industry segments (consumer products; financial services; healthcare; high-tech products; insurance; media, entertainment, and leisure; pharma and medical equipment; retail; telecommunications; transportation; and other).

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.