Forecast Report

Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (US)

ForecastView Document

June 4th, 2018
With contributors:
Reineke Reitsma , Susan Bidel , Jim Nail , Sanjeev Kumar

Summary

Given the fragmented nature of the online display advertising market, industry players are increasingly looking for insights to help them navigate this ever-evolving space. For marketers, this forecast offers guidance on allocating ad budgets. For media and adtech companies, it is a handy tool for strategic planning. Specifically, it provides detail on how display spending — excluding social media — is segmented by media format, device, mobile platform, inventory source, pricing scheme, and industry vertical. For context, we also include offline ad spending by type.

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