Forecast Report

Forrester Data: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

ForecastView Spreadsheet

March 30th, 2017
With contributor:
Susan Bidel


Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast and the accompanying report aim to quantify these problems in terms of the digital ad spend lost on US desktop/laptop ads, segmented by display and video formats and by direct and programmatic inventory types. We then leverage the estimates from our most recent US online display advertising forecast, 2016 to 2021, to provide a sense of how the spending lost to ad fraud and non-viewability could evolve over the next five years.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.