Data Overview Tool

Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview

A Business Technographics Presentation

December 4th, 2017
Tania Somani, null
Tania Somani
Tyler McDaniel, null
Tyler McDaniel
With contributors:
Rachel Birrell , Reineke Reitsma , Xiaotong Duan , Cheryl Hart

Summary

This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017. We analyzed the data globally and by industry. Our analysis shows that global firms have seen a variety of benefits from investments in mobile, with the leading benefits being increased employee productivity and improved customer satisfaction. And the majority of global decision makers told us that their firms are optimizing their website for mobile and/or developing responsive web design. Marketers, product managers, and mobile decision makers can use this report to build their knowledge of the telecommunications and mobility trends that are shaping the market.

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