Data Overview Tool

Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

A Business Technographics Presentation

July 17th, 2017
With contributors:
Reineke Reitsma , Xiaotong Duan , Cheryl Hart

Summary

This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers across multiple areas related to business goals, technology priorities, and the roles involved in tech investments. We analyzed these topics across various geographic regions and years. Our analysis shows that business leaders are becoming increasingly involved in tech spending decisions and the prioritization of tech investments. As business decision makers become more tech savvy, their confidence in their ability to effectively interact with technology is rising. These business leaders realize that keeping tech fresh to address rising customer expectations is too important for them not to be involved in the purchase process.

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