Forecast Report

Forrester Data: Online Holiday Retail Sales Forecast, 2017 (US)

US Online Holiday Spending Will Reach $129 Billion In 2017

September 21st, 2017
Susan Wu, null
Susan Wu
With contributor:


Forrester predicts that US online holiday sales will reach $129 billion in 2017. This represents 12% growth in holiday sales over 2016. Consumers continue to spend more online due to the convenience, selection, and value. This 2017 forecast includes online holiday historical sales from 2008. It also includes key drivers and trends behind the forecast numbers.

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