Part of our global social media forecast, this forecast details social media users and social media advertising spend in Europe. It breaks down spending by device, such as mobile and PC. It also details spending for the EU-7 countries and the rest of Europe. The report provides historical data going back to 2008 and a five-year forecast. To get a global comparison, please view the Forrester Research Social Media Forecast, 2016 To 2021 (Global).