Forecast Report

Forrester Data: Social Media Forecast, 2016 To 2021 (Global)

ForecastView Spreadsheet

September 9th, 2016
SP
Shaurya Priya

Summary

Ad spending on social media continues to grow at impressive rates and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive formats on mobile devices and better targeting capabilities are the main drivers of the increasing spend on social networks. We expect new mobile app-only social networks and fast-growth ad formats, such as video, to fuel growth in future. The forecast details global social media advertising spending for 13 major countries across North America, Europe, and Asia Pacific. It also includes a breakout of social media ad spending by mobile and desktop for all 13 countries.

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