Forecast Report

Forrester Data: Social Media Forecast, 2016 To 2021 (US), Q3 2016 Update

ForecastView Spreadsheet

September 9th, 2016
SP
Shaurya Priya
With contributors:
Vikram Sehgal , Sanjeev Kumar

Summary

Ad spending on social media continues to grow at impressive rates and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive formats on mobile devices and better targeting capabilities are the main drivers of the increasing spend on social networks. We expect new mobile app-only social networks and fast-growth ad formats such as video to fuel growth in the future. The forecast details US social media advertising spending and includes a breakout of social media ad spending by mobile and desktop.

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