Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific)

As a significant share of the population goes online, the web increasingly influences retail sales. This forecast analyzes the web’s influence on retail sales to understand the total impact of the web (online sales plus web-influenced offline sales) on retail sales. The web impacted over 34% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) in 2015. We expect web-influenced offline retail sales to grow at a compound annual growth rate (CAGR) of 13.1% from 2015 to 2020. With the increasing penetration of smartphones and online buyers purchasing more via mobile phones, the web’s influence goes beyond just online retail sales. We expect the web’s influence on offline sales to push offline retailers to adopt an omnichannel strategy; an online presence is a key part of this. This forecast details online sales and web-influenced sales across 10 product categories and provides historical data going back to 2012.