Data Overview Report

Forrester Infographic: Advanced Insights-Driven Businesses Stand Apart

Benchmarks: The Insights-Driven Business Playbook

February 11th, 2021
Srividya Sridharan, VP, Group Director
Srividya Sridharan VP, Group Director
James McCormick, null
James McCormick
With contributors:
Gene Leganza , Daniel Weber , Rachel Birrell

Advanced insights-driven businesses differ from beginners in their people, technology, and process practices. They even report enviable revenue growth compared to beginners. In the insights-driven playbook, we identify what insights-driven businesses are, how they are different, and why they succeed. This infographic uses data from the Forrester Analytics Business Technographics® Data And Analytics Survey, 2020, to provide CIOs with a benchmark of insights maturity that they can compare their businesses against.

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