Forrester Infographic: Banks Should Engage High-Energy Consumers With Hybrid Experiences

Consumer energy is the underlying emotional force that drives consumer desire, readiness, and ability to increase engagement with brands. High-energy consumers are strategic for banks in Singapore, as they make up a significant portion of their customer base. These consumers are more digitally empowered and more profitable — but they're also more likely to churn if they cannot satisfy their desires for meaningful engagement through human and digital channels.