Trends Report

Forrester Infographic: Benchmark Your Omnichannel Program

Benchmarks: The Omnichannel Commerce Playbook

August 12th, 2020
Scott Compton, null
Scott Compton


Organizations must justify investments in their omnichannel programs by tracking metrics that provide a view into their omnichannel excellence. To help digital business pros compare their progress with that of peers, this report provides a benchmark on omnichannel commerce strategy, structure, culture, talent, and technology.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.