Trends Report

Forrester Infographic: Benchmark Your Omnichannel Program

Benchmarks: The Omnichannel Commerce Playbook

August 12th, 2020
Madeline Cyr, Researcher
Madeline Cyr Researcher
Scott Compton, null
Scott Compton
With contributors:
Fiona Swerdlow , Nicole Murgia

Summary

Organizations must justify investments in their omnichannel programs by tracking metrics that provide a view into their omnichannel excellence. To help digital business pros compare their progress with that of peers, this report provides a benchmark on omnichannel commerce strategy, structure, culture, talent, and technology.

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