Data Overview Report

Forrester Infographic: Brand Communication And Action Drive Trust For Indian Life Insurers

August 19th, 2021
With contributors:
Ashutosh Sharma , Katie Hampton , Sukriti Dangi

Apart from spawning a health crisis in 2020, the pandemic inevitably also created an economic one, pushing financial services firms into the spotlight. Like their global peers, life insurers in India strove to rise to the occasion, responding in different ways to aid their customers. How well did they do? To find out, Forrester surveyed 2,494 life insurance customers in India. This report cites insights from that survey to help customer experience professionals understand how Indians rated their life insurers’ response during COVID-19 and how that affected their overall perception of life insurance brands.

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