Trends Report

Forrester Infographic: Corporate Values Can Help French Financial Services Firms Differentiate

July 6th, 2021
LD
Luis Deya
With contributors:
Laura Koetzle , Corrado Loreto , Sam Bartlett

Summary

Financial services firms that embrace sustainable business models have an opportunity to win over values-based consumers. COVID-19 has brought more focus on values, especially among older adults, and customers expect their financial services providers to act ethically and honestly. But most French banking brands barely earn the trust of half of their customers and do not see corporate social responsibility (CSR) as a critical business priority. Leaders who are implementing sustainability policies prioritize operations and reporting over strategy and governance or partner management. Read this infographic to understand how sustainability and corporate values are reshaping financial services.

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