Trends Report

Forrester Infographic: DAM Software Market Set To Top $1 Billion In 2019

North America And EMEA Lead DAM User Adoption, With Vendors Prioritizing AI And Integrations Investments

June 3rd, 2019
Nick Barber, null
Nick Barber
With contributors:
Allen Bonde , Emma Huff , Katie Hampton , Kara Hartig


Companies aren't just creating more rich media content; most of them want to deliver it more efficiently too. Three-quarters of global software decision makers have implemented, are planning to implement, or are upgrading their implementation of digital asset management (DAM) to speed creation, optimize storage, and enhance delivery of their marketing and brand content. This report details DAM capabilities, market trends, and how buyers can take advantage of the technology.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.