Trends Report

Forrester Infographic: DAM Software Market Set To Top $1 Billion In 2019

November 20th, 2019

Summary

Companies aren't just creating more rich media content; most of them want to deliver it more efficiently, too. Three-quarters of global software decision makers have implemented, are planning to implement, or are upgrading their implementation of digital asset management (DAM). DAM software can help speed creation, optimize storage, and enhance delivery of organizations’ marketing and brand content. The DAM software market is projected to grow by 33% in 2019, topping $1 billion for the first time. DAM can help solve a variety of business and functional pain points, but understand your specific needs before investing.

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