Trends Report

Forrester Infographic: Deliver Better Banking Experiences To Retain Indian Customers

January 31st, 2020
Arnav Gupta, null
Arnav Gupta
With contributors:
Ashutosh Sharma , Oliwia Berdak , Merlina McGovern , Sukriti Dangi , Bill Nagel


In May 2019, Forrester surveyed 2,988 metropolitan Indian online adults to understand their expectations when interacting with Indian financial services firms. This report helps digital banking leaders understand what motivates customers to be loyal and not switch their banking provider, and what type of experiences customers demand that can reduce churn.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.