Data Overview Report

Forrester Infographic: Enterprise Messaging On Third-Party Platforms Remains Nascent In 2022

May 12th, 2022
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Hailey Colin

Brands use third-party asynchronous messaging channels to support simple service use cases but often don’t support use cases that extend beyond this. Ninety-two percent of Fortune 1000 brands that we reviewed supported asynchronous messaging on at least one channel. In a separate survey, we found that those that didn’t support it cited lack of priority and lack of a use case as the top two reasons why. This infographic describes how enterprises use third-party asynchronous messaging channels today.

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