Data Overview Report

Forrester Infographic: Enterprise Messaging On Third-Party Platforms Remains Nascent In 2022

Julie Ask
 and  two contributors
May 12, 2022

Summary

Brands use third-party asynchronous messaging channels to support simple service use cases but often don’t support use cases that extend beyond this. Ninety-two percent of Fortune 1000 brands that we reviewed supported asynchronous messaging on at least one channel. In a separate survey, we found that those that didn’t support it cited lack of priority and lack of a use case as the top two reasons why. This infographic describes how enterprises use third-party asynchronous messaging channels today.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).