Trends Report

Forrester Infographic: Get More Resources For Customer Advocacy By Being Inclusive And Dedicated

September 13th, 2021
With contributors:
Lisa Nakano , Laura Ramos , Jessica Smith , Miriam ElKorchi , Kara Hartig

Summary

Customer advocacy practitioners and leaders have made great strides in securing resources and attention in B2B organizations, driven by the pressing need for customer storytelling and validation. Forrester’s 2021 Customer Advocacy In B2B Survey shows that advocacy teams that are dedicated, not multitasking, and inclusive of stakeholders are seeing more success. But there is still room for improvement in connecting customer advocacy to business impacts, such as growth and retention.

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