Trends Report

Forrester Infographic: Manufacturing (Good) CX In Asia Pacific

September 5th, 2019
With contributors:
Ashutosh Sharma , Katie Hampton , Peter Harrison , Sukriti Dangi , Bill Nagel

Summary

References to manufacturing instantly conjure up images of the factory floor or tall chimneys billowing smoke; recall is usually related to how goods get made. But the manufacturing industry is certainly focused on how individual and business customers experience their goods and services, too. This report uses data from a survey of manufacturing leaders in five Asia Pacific (AP) countries to uncover what customer experience (CX) efforts are underway in the industry, what CX challenges it faces, and what it should do to sustainably improve experiences.

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