Data Overview Report

Forrester Infographic: The State Of Buy Now, Pay Later Adoption In The US

January 28th, 2022
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Ashley Villarreal

Merchant acceptance and consumer adoption of “buy now, pay later” (BNPL) payment options grew substantially in 2021. The breakneck pace of this trend leaves merchants, especially retailers and brands, wondering who uses BNPL and why: Are they developing brand loyalty with the vendors that offer BNPL, and are they having good experiences with it? In this infographic, we delve into the consumer data on BNPL to answer these questions.

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