Summary
Offline is still the top channel for French borrowers to purchase home loans. But borrowers mix channels throughout their journey; hybrid mortgage borrowers make up the biggest segment in France, followed by purely offline mortgage borrowers. Hybrid mortgage borrowers are more digitally engaged and offer lenders greater potential for post-purchase cross-selling and upselling. This infographic gives financial services leaders insight into the state of the mortgage journey in France in 2021.
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