Data Overview Report

Forrester Infographic: The State Of The Mortgage Journey In France, 2021

December 20th, 2021
Zhi-Ying Barry, Principal Analyst
Zhi-Ying Barry Principal Analyst
With contributors:
Oliwia Berdak , Carine Lam , Bill Nagel

Offline is still the top channel for French borrowers to purchase home loans. But borrowers mix channels throughout their journey; hybrid mortgage borrowers make up the biggest segment in France, followed by purely offline mortgage borrowers. Hybrid mortgage borrowers are more digitally engaged and offer lenders greater potential for post-purchase cross-selling and upselling. This infographic gives financial services leaders insight into the state of the mortgage journey in France in 2021.

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