Summary
Offline remains the top channel for Italian borrowers to purchase home loans. But COVID-19 swelled the numbers of hybrid mortgage borrowers, who make up the biggest segment in Italy — followed by purely offline mortgage borrowers. Hybrid mortgage borrowers are also more digitally engaged and offer lenders greater potential for post-purchase cross-selling and upselling. This infographic gives financial services leaders insight into the state of the mortgage journey in Italy in 2021.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).