Data Overview Report

Forrester Infographic: The State Of The Mortgage Journey In Italy, 2021

December 20th, 2021
Zhi-Ying Barry, Senior Analyst
Zhi-Ying Barry Senior Analyst
With contributors:
Oliwia Berdak , Carine Lam , Bill Nagel

Offline remains the top channel for Italian borrowers to purchase home loans. But COVID-19 swelled the numbers of hybrid mortgage borrowers, who make up the biggest segment in Italy — followed by purely offline mortgage borrowers. Hybrid mortgage borrowers are also more digitally engaged and offer lenders greater potential for post-purchase cross-selling and upselling. This infographic gives financial services leaders insight into the state of the mortgage journey in Italy in 2021.

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