Forecast Report

Forrester Research Email Marketing Forecast, 2014 To 2019 (US)

ForecastView Spreadsheet

July 2nd, 2014


This report provides a forecast for the email users population, marketing email volume, and email marketing spending in the US for the years 2014 to 2019. It estimates the total number of online users and the active email users segmented by age group, as well as mobile email users. It provides a forecast for total email volume and marketing email volume by retention email, acquisition email, and transaction email. The report segments the total email marketing spend into strategy, data, analytics, creative, delivery, and integration. The report also provides an estimate of email marketing spending for 12 industries such as financial services, retail, travel, and consumer products. The report provides historical data going back to 2005 and a five-year forecast.

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