Summary
Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending will witness a threefold increase between 2015 and 2020. Driven by mobile video spending, mobile display will have the fastest growth trajectory in the forecast period and will surpass mobile search in 2020. This forecast segregates overall mobile advertising spend by display, search, and social, and it estimates mobile advertising spend in 10 industries. It also provides historical data going back to 2010.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.