Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)

A challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American online retail market to grow at a compound annual growth rate (CAGR) of 8.3% in the next five years and surpass $31 billion in 2020. Brazil is the largest yet slowest growing market due to a high dollar exchange rate (which affects all three countries), high inflation, and a lack of logistic infrastructure. Mexico is becoming more attractive than Brazil and Argentina in online retail and is making a comeback on investors’ priority lists. In this report, we look at growth in these markets over the next five years and examine some key trends shaping the development of online retail in each one. This is an update to the forecast originally published in March 2016.