Summary
Paid search is heavily affected by the adoption of connected mobile devices -- namely, smartphones and tablets. Internet search is the foundation of commerce, information, and communication. With the Internet of Things fiercely turning mobile, advertisers' paid search strategies are no different. This report illustrates the size of the US PC, mobile phone, and tablet paid search landscape from 2011 until 2019, detailing the growth across retail categories, advertiser revenue sizes, and the proportion of search engine optimization (SEO) spend.
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