Summary
In Europe, a tough economic and geopolitical context is contributing to increasingly polarized discussions on the environment. Climate chaos is exacerbating this — and driving the environmental crisis home for European consumers. They’re forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives. This report helps CMOs and business leaders at B2C brands better understand their European customers’ behaviors, expectations, and attitudes around environmental sustainability.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).