Trends Report

Forrester’s 30-60-90-Day COVID-19 Response Plan For Customer Service — Companies Dig Into Digital And Empower Their Agents

June 12th, 2020


The pandemic has forced companies to accelerate their efforts to digitize customer service; in the early days, chatbots and messaging became a lifeline for many organizations overwhelmed with inbound calls. Digital channels are becoming the preferred channels for customer service: Agents can understand customers’ prior actions on the website, and customers can transfer between channels without losing context as well as stop and restart conversations. In the new normal, digital customer service encompasses a blend of automated, AI-fueled, and live-agent interactions.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.