Summary
Revenue operations (RevOps) teams are not just a combination of marketing, sales, and customer success operations teams. RevOps teams have an expanded responsibility to connect strategy and execution cross-functionally, transforming the entire revenue ecosystem to enable consistent growth and improved productivity for the organization. To manage this companywide transformation, RevOps functions must break down the silos and rebuild a respected, unified operations capability. This report reviews Forrester’s B2B Revenue Operations Maturity Assessment to enable B2B RevOps teams to gauge current maturity levels and identify improvements to drive the required transformation.
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