Decision Tool

Forrester’s Business Application Age Of The Customer Assessment Tool

July 22nd, 2014
PH
Paul Hamerman
With contributor:
Victoria Boutan

Summary

This is a self-assessment tool for companies to evaluate their level of maturity of their business application strategy in relation to customer-centricity in the age of the customer.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.