Summary
B2B organizations often use the same go-to-market approaches they’ve relied on for years. However, buying behaviors change over time, and buyers can exhibit different behaviors depending on the role they play in the purchase process, the potential impact of the purchase, and the type of purchase. Providers that truly understand the behaviors and preferences of their target buyers achieve greater response, engagement, and win rates. This report provides links to six buyer insights reports for specific personas, industries, technology categories, company sizes, purchase sizes, and regions to help B2B organizations develop a clear picture of how their buyers want to buy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.