Decision Tool

Forrester's I&O And Marketing Partnership Readiness Self-Assessment

July 31st, 2014
JR
John Rakowski
AM
Anthony Mullen
With contributors:
Eveline Oehrlich , Michelle Mai

Summary

Forrester recommends using the marketing partnership readiness self-assessment tool to help I&O professionals understand whether they are ready to partner with marketing and other members of digital strategy teams in regard to their firm's digital business transformation. This assessment covers three characteristics required for a successful partnership: a shared vision, trust, and willingness to collaborate. The higher you score, the more attractive you and your team are to marketing and other digital team members. Low scores identify areas of partnership weakness, which should be addressed to increase your team's appeal as strategic partners in your firm's digital business transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.