Best Practice Report

Fostering Career Growth In Portfolio Marketing

A Skills-Based Approach Advances Individual Development And Organizational Impact

March 8th, 2024
John Buten, Principal Analyst
John Buten Principal Analyst
With contributors:
Amy Hayes , Katy Tynan , Betsy Summers , Katie Fabiszak , Brittany Viola , Shelby Muschler , Drew Zalucky

Summary

Portfolio marketing leaders face a growing talent crunch and must foster the development of their teams to expand their impact on the business. Because portfolio marketers come from a wide range of backgrounds, leaders must take a skills-based approach that defines the skills that will drive organizational success and dedicates the resources that staff and managers need for development. Portfolio marketing leaders can use this skills-based approach to harness the team’s desire for growth, coach its members to make a greater impact, and help them advance in capability and title.

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