Best Practice Report

Foundational Mobile Digital Experience Considerations

Best practices for delivering effective mobile experiences in demand marketing

April 10th, 2020
Renee Irion, Principal Analyst
Renee Irion Principal Analyst

Summary

Mobile devices play a role in nearly every aspect of our personal and professional lives, enabling more people to access and consume more information more of the time. With global smartphone penetration at more than 70% and corporate website traffic accessed by mobile devices averaging nearly 50%, organizations must consider mobile tactics a standard part of their program design. This report outlines key considerations for B2B marketers to enhance buyer experiences by incorporating mobile into the mix of tactics for demand programs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.