Best Practice Report

Foundational Mobile Digital Experience Considerations

Best practices for delivering effective mobile experiences in demand marketing

April 10th, 2020

Summary

Mobile devices play a role in nearly every aspect of our personal and professional lives, enabling more people to access and consume more information more of the time. With global smartphone penetration at more than 70% and corporate website traffic accessed by mobile devices averaging nearly 50%, organizations must consider mobile tactics a standard part of their program design. This report outlines key considerations for B2B marketers to enhance buyer experiences by incorporating mobile into the mix of tactics for demand programs.

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