Summary
Brand strategy is a key deliverable within the strategy development phase of the Forrester Enterprise Communications Model. As organizations and their product portfolios grow, developing a corporate brand strategy is essential to effectively communicate with external audiences. The brand strategy should serve as an actionable guide for the full spectrum of internal communicators seeking to position and differentiate the corporate brand. In this report, we outline best practices for developing an effective brand strategy, a key deliverable within the strategy development phase of the Forrester Enterprise Communications Model.
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