Foundations Of B2B Corporate Messaging Strategy

Messaging strategy is a key deliverable within the strategy development phase of the Enterprise Communications Model. While the corporate message should communicate a value story to corporate audiences, it must also be meaningful and intuitive enough for salespeople to fluently incorporate it into their selling process. All employees with formal or informal communications responsibilities should be trained and properly enabled on the corporate messaging strategy. In this report, we outline the key audiences, inputs, and components of a corporate messaging strategy that can be used to train and enable all employees responsible for communicating an organization’s value proposition.