Best Practice Report

Four Best Practices To Running A Successful B2B Content Council

Align Teams To Build Momentum And Drive The Impact Of Content

September 24th, 2021
With contributors:
Phyllis Davidson , Kathleen Pierce , Christine Polewarczyk


Every B2B revenue engine relies on content. However, few organizations have a consistent or well-communicated approach to the planning, production, promotion, or performance of content across marketing, sales, and product teams. This naturally creates problems with content findability, quality, and use, and results in waste, quality, and relevance issues. When B2B organizations establish a cross-functional content council, it integrates efforts to allow teams to share best practices, represent all content priorities, and build momentum to achieve business goals. In this report, we outline how to run a successful content council to ensure stakeholders are aligned on a unified vision for content.

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