Four Critical Best Practices For First-Line Sales Manager Enablement

First-line sales managers (FLSMs) are the linchpin of revenue teams and expected to be experts at selling, managing, leading, coaching, training, and recruiting. However, many sales leaders focus their revenue enablement energies on the individual contributor tier, assuming managers have enough wisdom, experience, and competency to execute their role with significantly less empowerment. In this report, we explain why it is crucial that high-performing sales organizations recognize the critical role that FLSMs play in their overall enablement strategy.