Best Practice Report

Four Questions To Stop Asking Your Customers, And What To Do Instead

August 16th, 2022
With contributors:
Michelle Yaiser , Harley Manning , Ananya Suresh , Jen Barton


As survey response rates decrease, it becomes more important than ever for customer experience (CX) professionals to stop wasting survey space on poor questions. This report identifies four types of questions that CX pros should stop asking and offers four alternative practices that will improve CX surveys and measurement programs.

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