Best Practice Report

Four Steps To Build An Employee Social Media Advocacy Program

January 1st, 2018
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst

Summary

B2B organizations that strive to incorporate social media in all aspects of their business should define how employees should use it. Organizations that don’t connect social media with business objectives and job performance will fail to make it a meaningful part of how employees do their jobs. On the other hand, organizations considering an employee social media advocacy program need to carefully weigh the potential risks and benefits. This report outlines the four steps organizations need to take in order to create a successful employee social media advocacy program.

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