Best Practice Report

Framing Customer Advisory Boards In Terms Of Business Impact

April 16th, 2020


A customer advisory board is a group of customers that a B2B company identifies and activates to provide insight and strengthen relationships between the company and its customers. Given the detailed logistics involved in executing customer advisory board meetings, organizations often focus only on the event, losing sight of the deeper reasons behind it — the customer advisory board’s impact on the business. In this report, we review the potential benefits of customer advisory boards through the lens of business impact as a necessary first step to building a business case to secure C-level support.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.