Framing Customer Advisory Boards In Terms Of Business Impact

A customer advisory board is a group of customers that a B2B company identifies and activates to provide insight and strengthen relationships between the company and its customers. Given the detailed logistics involved in executing customer advisory board meetings, organizations often focus only on the event, losing sight of the deeper reasons behind it — the customer advisory board’s impact on the business. In this report, we review the potential benefits of customer advisory boards through the lens of business impact as a necessary first step to building a business case to secure C-level support.