Trends Report

French Consumers Are Forging New Digital Shopping Behaviors During The Pandemic

May 18th, 2020


Sixty-three percent of French consumers agree they are spending more time online than they ever have before, but only a third are spending more money online. French consumers are focusing their spending on essentials including groceries, cleaning and health products, and in-home entertainment. Store closures have forced digital holdouts to do more online for the first time, and we expect these behaviors to continue post-pandemic. Digital payments are also thriving due to online shopping, and more consumers are using contactless in-store payments to avoid touching screens and hardware in stores.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.