Trends Report

French Consumers Are Forging New Digital Shopping Behaviors During The Pandemic

May 18th, 2020

Summary

Sixty-three percent of French consumers agree they are spending more time online than they ever have before, but only a third are spending more money online. French consumers are focusing their spending on essentials including groceries, cleaning and health products, and in-home entertainment. Store closures have forced digital holdouts to do more online for the first time, and we expect these behaviors to continue post-pandemic. Digital payments are also thriving due to online shopping, and more consumers are using contactless in-store payments to avoid touching screens and hardware in stores.

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