Case Study

Fueling Change: A Case Study Of How eins energie in sachsen Is Transforming Marketing To Drive Results

Transitioning Marketing To A Performance Orientation At A B2B And B2C Regional Utility Provider

July 26th, 2023
Christina Schmitt, Principal Analyst
Christina Schmitt Principal Analyst
Christian Fischer, null
Christian Fischer
With contributors:
Matthew Selheimer , Julia Swerdlow , Kate Pierpont

Summary

Tremendous change is characterizing the energy industry, not only in Germany but throughout the global energy market. Providers, acting in a highly competitive environment, must confront problematic product sourcing, increased costs, and inflation-driven price sensitivity that leads to churn. European and governmental requirements for becoming climate neutral required regional utility provider eins energie in sachsen to shift from being an energy provider to becoming a solution provider. In this case study, we share how eins’ marketing team became a more customer-centric and performance-oriented business partner.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.