Summary
The new small and medium-size businesses (SMBs) are polar opposites of their "mom-and-pop" predecessors — they're marketing rock stars (or at least see themselves as such) — and they place a high degree of importance on technology to fuel their newfound marketing appetites. In many respects, particularly in digital marketing, small companies are outperforming enterprises. Tech vendors are trying out an assortment of technology, service, and channel models on this burgeoning market. As with any new market, though, the integration of those technologies, services, and channels is a challenge for users and tech vendors alike.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).