Trends Report

Funding Truth In The Misinformation Age

Cultivate A Mindful Media Strategy To Combat Misinformation And Disinformation

May 11th, 2022
Kelsey Chickering, Principal Analyst
Kelsey Chickering Principal Analyst
With contributors:
Mike Proulx , Shynise McElveen , Peter Harrison

Summary

The advertising technology (adtech) industry has made it easy to monetize misinformation and disinformation content, and brands are funding it whether they know it or not. This vicious cycle fuels geopolitical unrest and risks undermining democracy. Read this report to learn more about how misinformation and disinformation permeate the advertising landscape, the main culprits across the ad supply chain, and the changes that B2C marketing executives can make to their media strategies to stop funding misinformation and disinformation now.

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