Report

Funding Truth In The Misinformation Age

Cultivate A Mindful Media Strategy To Combat Misinformation And Disinformation

May 11th, 2022
With contributors:
Mike Proulx, Shynise McElveen, Peter Harrison

Summary

The advertising technology (adtech) industry has made it easy to monetize misinformation and disinformation content, and brands are funding it whether they know it or not. This vicious cycle fuels geopolitical unrest and risks undermining democracy. Read this report to learn more about how misinformation and disinformation permeate the advertising landscape, the main culprits across the ad supply chain, and the changes that B2C marketing executives can make to their media strategies to stop funding misinformation and disinformation now.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.