Summary
The economy is both eroding financial wherewithal to conduct market research and putting a larger burden on market research professionals to identify successful markets. While vast economies have already been realized in quantitative research using online panels, the same benefits are about to be realized in traditional qualitative research. New fusions of qualitative and quantitative research approaches have finally emerged that are economically viable alternatives to traditional and expensive approaches. Companies must harness them or resign themselves to doing less with less at a time when sharper market insights are more necessary than ever.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).